Start With What You Want the Website to Achieve
A long list of features doesn't necessarily make a good website.
What matters is whether those features make life easier for your customers, support your team and help your agency generate more business.
That's why we start with questions such as:
How do we generate more valuation enquiries?
How do we demonstrate our local expertise?
How can landlords understand everything we offer?
How quickly can buyers find the right property?
How do we connect all of this to the systems the agency already uses?
Then we build the right website around those answers.
Turn Homeowners Into Valuation Opportunities
Someone considering selling their home may visit your website weeks or months before they're ready to instruct an agent.
Your website needs to give them reasons to come back – and ultimately reasons to choose you.
Property Valuations
Create prominent, straightforward routes for homeowners to request a valuation.
Why Sell With You?
Showcase your marketing, experience, service and what genuinely differentiates your agency.
Recently Sold Properties
Demonstrate activity and success in the local market.
Customer Reviews
Use genuine experiences from previous clients to build confidence.
Local Property Expertise
Create useful content around the towns, villages and neighbourhoods you know best.
Seller Guides & Advice
Answer questions potential vendors are researching before they choose an agent.
Show Landlords Why They Should Trust You With Their Property
Landlords aren't simply looking for properties to rent. They're looking for expertise.
Your website can explain your lettings service, demonstrate your knowledge and create clear routes towards rental valuations and property management enquiries.
Rental Valuations
Give landlords an obvious next step when they're considering letting a property.
Property Management
Explain your management services clearly and demonstrate their value.
Landlord Information
Provide useful guidance around the letting process and responsibilities.
Fees & Services
Present the options available clearly.
Landlord FAQs
Answer common questions while creating useful content for traditional and AI-driven search.
Lead Capture
Create strategically placed opportunities for landlords to make contact.
Help Buyers Find Their Next Home
Finding properties should feel simple.
Property Hive gives us a powerful property foundation that we can present through a user experience designed specifically around your agency.
Property Search & Filtering
Help visitors narrow down properties based on the criteria that matter to them.
Map Search
Allow customers to explore available properties geographically.
Property Galleries
Present photography professionally across desktop and mobile.
Floorplans & Brochures
Give customers the detailed information they need when considering a property.
Property Shortlists
Allow visitors to save properties they're interested in where this functionality is required.
Viewing Requests
Make moving from browsing to requesting a viewing straightforward.
Property Enquiries
Create clear enquiry routes directly from individual property pages.
Exact functionality varies between CRM systems. We'll confirm what's possible with your particular setup before recommending an approach.
A Better Experience for Tenants Too
Tenants need many of the same property-search tools as buyers, but their wider requirements are different.
A well-planned website can provide useful information throughout their journey.
Features
Rental Property Search
Viewing Enquiries
Tenant Guides
Application Information
Maintenance Information
Frequently Asked Questions
Branch & Contact Information
We don't need every agency to use every one of these. The point is that the site can be structured around the particular lettings service they provide.
Designed to Work With Your Business, Not Against It
The customer-facing website is only half the story.
Behind it, we want to make sure the website fits naturally into the way your agency already operates.
CRM Integration
Connect property information from supported estate agency CRM systems through Property Hive.
Automated Property Updates
Reduce unnecessary duplication by keeping website property data synchronised with supported systems.
Enquiry Integration
Depending on the CRM and configuration, website property enquiries can potentially flow back into your existing system.
WordPress Content Management
Give your team the ability to update appropriate website content without relying on us for every small change.
Multi-Branch Support
Build around agencies operating from multiple offices and locations.
Analytics & Tracking
Understand where visitors come from and what they do when they reach the website.
Showcase Everything Your Agency Does
One of the problems with property-led websites is that the agency itself can disappear behind the listings.
If your business offers additional services, we want customers to know about them.
Service gallery
Depending on the agency, that might include:
Property Management
Mortgages & Financial Services
Land & New Homes
Auctions
Commercial Property
Block Management
Conveyancing
Property Investment
We'll structure the website around the services that matter to your business, creating clear journeys and opportunities for cross-selling rather than hiding everything in a navigation menu.
Powered by Property Hive
Advanced Property Search
Map & Draw-a-Search
Property Shortlists
Viewing Requests
Property Brochures
Mortgage Calculator
Stamp Duty Calculator
Rental Affordability
Rental Yield Calculator
Digital Window Displays
CRM Property Imports
Property Portal Feeds
What If Your Customers Could Just Ask for the Property They Want?
Property search is evolving.
Rather than always working through traditional filters, emerging conversational technology creates the possibility of customers describing what they're looking for naturally.
For example:
“Show me three-bedroom houses in Peterborough with a garden for under £400,000.”
Property Hive is developing new ways for customers to interact with property information, and our close relationship with their team means we can stay close to those developments as they become available.
A Great Website Isn't Much Use If Nobody Finds It
StuLane specialises in online performance, so search visibility isn't something we think about after the website has been designed.
We consider it from the beginning.
That includes:
Technical SEO
Site structure
Useful service content
Location and area content
Structured information
FAQs
Internal linking
Mobile performance
Conversion journeys
And increasingly, how clearly AI-powered search systems can understand your agency, services, expertise and locations.
What If You Need Something We Haven't Listed?
Good.
That's where bespoke becomes interesting.
We don't want to sell every estate agent exactly the same package of functionality.
If you've got an idea, an unusual business requirement or something that would make your customers' lives easier, talk to us.
We can look at what's already possible through Property Hive, what we can develop ourselves and, where appropriate, work directly with the Property Hive team to explore additional functionality.
Property Hive Websites We've Built
Oakfield Property
Conversion-focused Property Hive website built to generate more instructions.
View Case Study →
Peter Anthony Estates
Modern Property Hive and Elementor website built to replace an outdated online presence.
View Case Study →
A2B Property Management
Professional property management website designed to build trust and generate enquiries.
View Case Study →Estate Agent Website Questions
What features should an estate agent website have?
At a minimum, a modern estate agency website should make it easy to search properties, enquire, request valuations, understand the agency's services and make contact. The exact functionality should then reflect whether the agency handles sales, lettings, property management, mortgages or other services.
Can my website connect to my existing CRM?
In many cases, yes. Through Property Hive we can work with a wide range of estate agency CRM systems, including Alto, Street, Reapit, Loop, 10ninety, Jupix, Kato, SME Professional, Dezrez and Rex.
Can customers request property viewings online?
Yes. Viewing and property enquiry functionality can be incorporated into the customer journey depending on the setup required.
Can we promote services other than property sales and lettings?
Absolutely. In fact, we'd encourage it. Your website should represent the whole agency, whether that includes property management, mortgages, new homes, commercial property or other services.
Can we add new features later?
Yes. One of the advantages of our WordPress and Property Hive approach is flexibility. The website can evolve as your agency and the technology available to it changes.
Can you build bespoke estate agency website functionality?
Yes, depending on the requirement. We can develop functionality ourselves and also work with the Property Hive team where specialist platform development is required.
Can AI be used on an estate agency website?
Increasingly, yes. AI can potentially improve areas such as property discovery, content and customer interaction. Our approach is to use AI where it provides a genuine benefit rather than adding it simply as a gimmick.
What Would You Like Your Website to Do Better?
Maybe you need more valuation enquiries.
Maybe landlords aren't finding the information they need.
Maybe your property search feels dated.
Or perhaps you've simply outgrown the website you've got.
Tell us what's not working and what you'd like to achieve.