Built Around Your Agency. Not Someone Else's Template.
Your agency has its own personality, market, locations and way of doing business. We think your website should reflect that.
Rather than starting with a predefined estate agency template, we start with your business.
We look at what makes your agency different, who you're trying to reach, the services you want to grow and what you need visitors to do.
Then we design the website around it.
Your Properties Are Only Part of the Story
Of course, buyers and tenants need a fast, intuitive way to find available properties.
But some of the most valuable visitors to your website aren't looking for a property at all.
They're deciding who should sell their home.
They're landlords looking for somebody to manage their investment.
They're researching your reputation, experience and local knowledge before they ever pick up the phone.
That's why we design the entire website around the agency – not just the property listings.
Feature areas
Vendors
Create clear journeys towards valuations while showcasing your experience, marketing approach, results and local expertise.
Landlords
Promote lettings, property management, rental valuations and the reasons landlords should trust your agency.
Buyers & Tenants
Make discovering and enquiring about properties straightforward across desktop, tablet and mobile.
Additional Services
Promote mortgages, financial services, new homes, property management and any other services your agency provides.
Keep Your CRM. Get the Website You Actually Want.
You shouldn't have to change the way your entire agency works just because you want a better website.
Using Property Hive, we can connect your new website with many of the UK's leading estate agency CRM platforms, allowing your property information to flow into a website designed specifically for your business.
Bespoke by StuLane. Powered by Property Hive.
Building something bespoke doesn't mean reinventing estate agency technology from scratch.
Property Hive provides the specialist property platform behind the websites we build, giving us a proven foundation for property search, CRM connectivity and a wide range of estate agency functionality.
StuLane then builds around it – creating the design, content, user experience and marketing strategy specific to your agency.
And because we work closely with the Property Hive team, if your project needs something beyond the standard functionality, we can explore what's possible rather than simply telling you the platform doesn't support it.
Looking Good Isn't Enough
We want to create a website you're proud of.
But that's only part of the job.
StuLane specialises in online performance, which means we're thinking about what happens after somebody arrives on your website.
Can they immediately understand what makes your agency different?
Can they easily find the information they're looking for?
Do they trust you?
And, most importantly, do they take the next step?
Valuation Enquiries
Clear conversion journeys for potential vendors and landlords.
Search Visibility
Strong foundations for Google, local search and emerging AI-driven discovery.
Conversion-Focused Design
Pages structured around what visitors need to know before making contact.
Measurable Performance
Tracking and analytics help us understand how people use the website and where it can improve.
The Way People Find Businesses Is Changing
Traditional search remains hugely important, but customers are increasingly using AI-powered tools to research businesses, ask questions and make decisions.
We build websites with clear structure, useful content, strong technical foundations and structured information that helps search engines and emerging AI platforms understand who your agency is, where you operate and the services you provide.
There are no shortcuts or guarantees when it comes to AI-generated results. But there is a big difference between a website that's easy for machines to understand and one that isn't.
Built Around Oakfield Estate Agents
Oakfield needed more than a property website.
We created a bespoke online presence around the agency's brand, locations, services and customers, with Property Hive providing the specialist property technology underneath.
The result demonstrates exactly what we mean by bespoke – a website that feels like Oakfield rather than a platform shared with hundreds of other agencies.
Built by People, Not Generated From a Prompt
Technology plays a huge part in everything we do – and we're excited about what AI can make possible.
But your agency's website shouldn't feel generic.
You'll work with a small UK-based team who take the time to understand your business, challenge ideas when necessary and create something specifically for you.
Behind us is the specialist expertise of the Property Hive team, giving us access to people who live and breathe estate agency technology.
"The best estate agency websites don't start with a template. They start by understanding the agency – what makes it different, who it wants to attract and what the website actually needs to achieve."
Stu Lane
Director, StuLane Marketing
Everything You Need From a Modern Estate Agency Website
I'd make this a clean icon/card section rather than lots of paragraphs:
- Bespoke website design
- CRM property integration
- Property search and listings
- Vendor and landlord lead generation
- Mobile-first responsive design
- Selling and letting content
- Additional service pages
- Local area content
- SEO-ready website structure
- AI/AEO-friendly content structure
- Analytics and conversion tracking
- Property Hive functionality
- WordPress content management
- Ongoing UK-based support
Property Hive Websites We've Built
Oakfield Property
Conversion-focused Property Hive website built to generate more instructions.
View Case Study →
Peter Anthony Estates
Modern Property Hive and Elementor website built to replace an outdated online presence.
View Case Study →
A2B Property Management
Professional property management website designed to build trust and generate enquiries.
View Case Study →Why Estate Agents Choose Stu Lane Marketing
We're certified Property Hive developers, but our real expertise is digital marketing.
That's why every website is built around generating more instructions—not simply displaying properties.
Certified Property Hive Partner
Approved by Property Hive and listed as a trusted development partner.
Marketing & SEO Specialists
Strategy, content and user journeys designed to generate more enquiries.
Bespoke WordPress Development
Custom layouts, landing pages and functionality built around your agency.
UK-Based Support
Real advice, ongoing improvements and support as your website grows.
Built to Win Instructions
Every page is designed to help attract vendors, landlords and valuation requests.
Estate Agent Website Questions
Do you use estate agency website templates?
No. We design each website around the individual agency. Property Hive provides the specialist property technology underneath, but the website itself is designed around your brand, services, customers and objectives.
Can I keep my existing CRM?
In many cases, yes. Property Hive supports integrations with leading estate agency CRMs including Alto, Street, Reapit, Loop, 10ninety, Jupix, Kato, SME Professional, Dezrez and Rex.
Can you redesign my existing estate agency website?
Yes. Most projects involve replacing an existing website. We'll review what you currently have, what should be retained and what needs to change, while considering existing search visibility and CRM connectivity.
Can the website generate valuation enquiries?
Absolutely. Generating vendor and landlord opportunities should be a fundamental part of the website strategy, with clear calls to action and conversion journeys throughout the site.
Can you add functionality specific to our agency?
Potentially, yes. One of the advantages of our approach is flexibility. We can discuss bespoke requirements and, where specialist Property Hive development is required, work with their team to explore what's possible.
Will our website be optimised for search engines and AI?
Search visibility is considered throughout the project, from technical structure and content to local relevance and structured information. We can't guarantee where Google or an AI platform will choose to display a business, but we can build the website on strong foundations designed to make your agency and its expertise easier to understand.
Ready for an Estate Agency Website That Actually Feels Like Yours?
Whether your current website is looking dated, restricting what you can do or simply isn't generating enough opportunities, we'd be happy to take a look.
Tell us what you're using now, which CRM your agency relies on and what you'd like your new website to achieve.